Trading Simplified with a Personal Touch
MarketMates simplifies trading with zeromarkup fees, free education, and unlimited trades, transforming your trading experience with a personal touch.
My role: UI & UX Specialist and Digital Graphic Designer
Task: Research, Conceptualize, Design creation
Project year: 2024
Made with: Illustration, Figma
Overview
Positive feed back from CTO aim to Revise graphic banner for make it convey msg and modern design.
Main problem
Illustration banner not convey message to users.
Goals
revise graphic banner for convey msg from brand identity
01 Research
Explore fintech market websites and graphic design trends
🖌 What I found
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Clean and minimalist design promotes professionalism and clarity of information.
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Dynamic visuals, such as geometric shapes, enhance visual appeal.
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Common colors used in fintech banners include shades of blue, green, and gray, which are associated with stability, security, and professionalism.
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Payment and financial symbols.
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Clean and modern fonts that are easy to read.
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Minimalism and Simplified.
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3D design elements
Existing banner
🖌 What I found
Pros:
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Simple and clean design
Cons:
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Fails to convey the key message effectively
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Lacks engagement, not encouraging further reading
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Suboptimal placement on mobile devices
Creating elements to align with the key message
Considering which design elements best convey the intended message.
"“The Advanced Forex Course for Smart Traders 2.0 Join over 42,000 traders and get FREE access to over 20 lessons, including 5 hours of on-demand video based on the famous ‘Market Wizards’.”
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Forex: Charts, graph , currency symbol, candle stick, number.
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Educational: Instructure, student, devices, book.
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Global: worldwide, diverse.
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Volatility: Arrow, graph, chart, red color, zigzagging.
02 Brainstorm Ideas
Professional
Confident, credible design reflecting fintech expertise.
Clean Aesthetic
Visually appealing,
enhancing readability.
Minimalism
Streamlined, clutter-free focus on essentials.
Clarity
Clear, concise messaging for effortless understanding.
03. Design creation
Let’s start with mobile device
FINAL VERSION
Let’s Explore desktop device
FINAL VERSION
Colors guide
Color Scheme: Utilizing green, red, black, grey, and white to embody our brand identity and reflect the fintech industry's essence.
The outcome
Stakeholders were highly impressed with the project, praising the innovative solutions and the alignment with their expectations. Through this experience, I realized my ability to adapt my creative skills to meet the needs of various industries, ensuring successful outcomes and satisfied stakeholders.